This morning Ryanair announced on Twitter that they’ve launched their newly-designed website. After years of having a website renowned for having a terrible user experience, the new home page looks to be a huge improvement.
Looks pretty nice compared to their previous version (which was live in November 2013):
And even better compared with their efforts pre-2013:
The Booking Process
The booking process on the Ryanair website was absolutely terrible, to put it lightly. I’ve been regularly flying with Ryanair this year, and it’s a particular pain to have to book a flight without accidentally adding 10 different hidden charges, as you navigate through their bookings forms littered with promotions. That seems to have been improved in this version thankfully, as the new booking form looks a lot cleaner and more straight forward:
Old habits die hard, so they’re still trying to sneak more money from people by hiding options in drop-down menus:
As shown in the screenshot, the option “Don’t Insure Me” is listed in the country drop-down menu, similar to their old website.
As you go through the booking process however, the previous options to add car rental and additional bags all seem to have been made much clearer, and you can skip through them without having to check whether you’re accidentally adding additional fees.
And what happens when you come to the final stage in the booking process?
No hidden fees. No extras. Nothing. And about time, too.
You can actually get through the entire booking form as quick as you would with any airline, which is a huge improvement compared to what they previously had in place.
What Could be Better?
Although this is a great improvement by Ryanair, they’ve not considered one massive element so far, and that’s mobile.
The design isn’t responsive, and there is no specific mobile website. Trying to use the booking form on the home page is particularly difficult on mobile, as the country selection doesn’t allow you to type directly into it, and you have to fiddle around with the navigation options.
They also haven’t fully catered for all of their site’s pages as of yet. When you click through to some of the inner pages, you’re thrown back into the old design – as shown in the below screenshot for the ‘Poland’ country page.
There will be more things that are not quite up to scratch, but for the time being it’s a huge improvement on what they used to have. As a regular user I’m pleased to see both the booking process and the online check-in feature improved – then hopefully mobile considerations will follow.