Web Toastie

Running a successful SEO campaign isn’t just about attracting visitors to a website — it’s also about keeping them there. Google Analytics provides a lot of useful metrics to understand how visitors interact once they visit a site, and using these metrics allows you to make any appropriate changes to improve things. Aside from the basics you find on the Analytics dashboard (such as bounce rate and average time on site), other interesting information can be found by delving further into the ‘Visitors’ category.

Here are some ways to improve visitor retention with the help of Google Analytics.

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Mike McDonald of WebProNews today sat down with Matt Cutts at Search Marketing Expo (SMX) West 2010 to talk about some of the latest search marketing developments and what’s in store for us in 2010. The session was recorded live and can be viewed along with the other fantastic videos WebProNews have done, but in the mean time, here are the notes from the Matt Cutts session.

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There have been some interesting posts of late providing SEO advice for unfamiliar websites. Malcolm Coles offered some suggestions for church blogs and Danny Sullivan gave Bill Gates some tips, but what about Google; the search engine giant? Google provides a starter guide to search engine optimisation, but it appears they don’t actually follow some of their own advice.

Here is a light hearted look at why Google.co.uk needs SEO.

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Google takes a lot of factors into consideration when ranking a website in search listings, and hosting location is often said to be one of them. The physical location of a website isn’t necessarily important to improve rankings in your targeted country though, contrary to popular belief.

According to John Mueller, if your ccTLD is relevant to your targeted country, then Google will not take the location of the webserver into consideration. This means that you could have your website hosted in the US but it would not make a difference to your UK rankings providing that you have a .co.uk ccTLD.

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Both Google and Bing introduced a controversial change in their results yesterday, with the phrase ’search engine optimisation’ being defaulted to ’search engine optimization’. This may not seem like a big deal, but by forcing UK users to convert to American spelling it is giving less precedence to UK websites.

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