Web Toastie

After Liverpool and Chelsea both progressed through to the final of the 2012 FA Cup, both teams will meet at Wembley on the 6th May.

Find more information about Liverpool vs Chelsea.

The following post is a guest contribution on Web Toastie.

You have taken the important step.  You already own or run a business.  Many envy you for this.  Getting clients and delivering products and services, thereby growing the business, is the fun part.

Many business owners find they have less time or interest in marketing or financial management, leaving it to others in their organisation.  And yet, things like SEO marketing and learning from financial tips can be the quickest ways to improve your business.  Even if you do not focus on them yourself, it can pay to be aware of some key challenges and solutions.

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If you’ve been following my Twitter stream for the past couple of weeks you will know I’ve been in the market for a MacBook. After spending so many years using a Windows machine I decided it was time for change, and I also wanted to get a laptop that was proven to be reliable and high performing.

Wanting to save on money I decided to explore the eBay route in a pursuit for my first Mac. I was looking to pick up the black MacBook (core 2 duo) for roughly £500, but they are all roughly £600 (or more). In the hunt for a deal, and to keep within my budget, Gumtree seemed like a good alternative. Here’s how (and why) Gumtree can be better than eBay.

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There have long been complaints about the strange local results often returned in the UK Google SERPs. Searches such as “tennis court for hire” bring back large packs of Australian websites instead of UK websites as you would expect. Although these anomalies have become common place on google.co.uk, it is not often you see Google Local business listings that are incorrect.

Here, however, is a strange one…

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Running a successful SEO campaign isn’t just about attracting visitors to a website — it’s also about keeping them there. Google Analytics provides a lot of useful metrics to understand how visitors interact once they visit a site, and using these metrics allows you to make any appropriate changes to improve things. Aside from the basics you find on the Analytics dashboard (such as bounce rate and average time on site), other interesting information can be found by delving further into the ‘Visitors’ category.

Here are some ways to improve visitor retention with the help of Google Analytics.

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