Web Toastie

There have long been complaints about the strange local results often returned in the UK Google SERPs. Searches such as “tennis court for hire” bring back large packs of Australian websites instead of UK websites as you would expect. Although these anomalies have become common place on google.co.uk, it is not often you see Google [...]

Mike McDonald of WebProNews today sat down with Matt Cutts at Search Marketing Expo (SMX) West 2010 to talk about some of the latest search marketing developments and what’s in store for us in 2010. The session was recorded live and can be viewed along with the other fantastic videos WebProNews have done, but in [...]

There have been some interesting posts of late providing SEO advice for unfamiliar websites. Malcolm Coles offered some suggestions for church blogs and Danny Sullivan gave Bill Gates some tips, but what about Google; the search engine giant? Google provides a starter guide to search engine optimisation, but it appears they don’t actually follow some [...]

Google takes a lot of factors into consideration when ranking a website in search listings, and hosting location is often said to be one of them. The physical location of a website isn’t necessarily important to improve rankings in your targeted country though, contrary to popular belief. According to John Mueller, if your ccTLD is [...]

Both Google and Bing introduced a controversial change in their results yesterday, with the phrase ‘search engine optimisation’ being defaulted to ‘search engine optimization’. This may not seem like a big deal, but by forcing UK users to convert to American spelling it is giving less precedence to UK websites.