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Social Media and SEO Blog of a Search Marketing Consultant

03 Apr, 2010

eBay vs Gumtree – Searching for a Deal

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If you’ve been following my Twitter stream for the past couple of weeks you will know I’ve been in the market for a MacBook. After spending so many years using a Windows machine I decided it was time for change, and I also wanted to get a laptop that was proven to be reliable and high performing.

Wanting to save on money I decided to explore the eBay route in a pursuit for my first Mac. I was looking to pick up the black MacBook (core 2 duo) for roughly £500, but they are all roughly £600 (or more). In the hunt for a deal, and to keep within my budget, Gumtree seemed like a good alternative. Here’s how (and why) Gumtree can be better than eBay.

Seller Options – eBay vs Gumtree

So why do sellers chose one over another? Well it can come down to how much money you will ultimately return from the sale – and both have their advantages and disadvantages. I’ve never personally sold any electronics on eBay, but I was recently told that 10% is taken off the final sale price as a fee to eBay, which could be a large sum of money. Although eBay obviously has a larger user base, the bigger (final) sale price may be found on Gumtree.

Advantage of Selling on Gumtree

The benefits of selling on eBay are there for all to see; maximum exposure, targeted promotion and secure payments, but here are some reasons why Gumtree can be better:

  • No seller fees
  • Less hassle – simple listings seem to work best, and you don’t need to post the items
  • Familiarity – Gumtree is like placing a text ad as you would in a newspaper (or similar)
  • Peace of mind – there is no need for PayPal accounts or online transferring of money

Buying on Gumtree – The How and Why

As somebody looking to purchase an item online (a MacBook in my case), it’s important to get the right quality at the right price. Searching for the MacBook on eBay resulted in many different options, but I was put off by price, waiting for auctions to end and the insecurity knowing you’re buying something without physically checking it first.

Although the process of searching for information on Gumtree is similar to eBay, they differ quite significantly in terms of the relevance of results returned. When searching on Gumtree, the results are organised with the most recent results first (as with eBay), but they are sorted by specific days as opposed to auction end time. Once an item is sold on eBay it will no longer appear in search results, which is one of the main disadvantages of Gumtree. However, this also has a flip side as it means the listings remain listed indefinitely – meaning the seller doesn’t have to keep going to the trouble of re-listing. The issue with both of these websites is filtering out the noise as a buyer, which is where it’s good to have an understanding of the different ways to find information.

Traditional Search

As mentioned above, the traditional Gumtree search returns results that are sorted by date added. The main advantage of the search is the localised results, as Gumtree has specific sections/sub-sites for different regions within a country (it’s not just the UK anymore either). The disadvantage of this technique is that searches can often exclude older results, even though they are listed and live on the website still.

Category Search

Very similar to the standard site search, you are able to delve deeper into specific categories throughout the website to find more specific results. Again, the disadvantage with this technique is that the latest results are favoured – which is rightly so in most cases, but not always.

The External Search (Google)

I work in SEO, so when I didn’t find the results I knew were there via the standard website methods, the next step was naturally to check Google. Now the localised search results in Gumtree can be good, but in truth I was open to the possibility of purchasing the MacBook from a variety of locations (within reason). Google allows you to search the entire listings on Gumtree that have been indexed, and you can also drill down specifically if needed.

As with the other search methods, there are flaws with the Google method. One of the main problems is that results from Australia and New Zealand are predominately placed. To counter this, a simple search query can be constructed – similar to the following:

“macbook black” inurl:gumtree.com -.au

The above query uses the exact match operators for the search string, the inurl command to ensure gumtree.com results are displayed, and the exclusion operator to block Australian results.

eBay vs Gumtree – Which is Best?

There is no outright answer to this question as they are both good in their own right. The extensive listings on eBay are heaven for most people, especially for rare and unusual items. eBay also provides the opportunity to save some serious money due to the nature of the auctions. However, Gumtree has the advantage of localised search (if needed), instant potential to purchase and contains listings that are often cheaper in price than the set-price eBay ones.

If you’re searching within a budget, you should be looking to explore every possible option. eBay is the natural start point but don’t forget Gumtree. Sellers may list on Gumtree for quick sales or to avoid seller fees – either way it’s great for a deal. One final point is that you shouldn’t be put off by old listings on Gumtree. The MacBook I finally purchased had been originally listed in December 2009 with a higher price, but after contacting him he still had it, and was willing to accept less.

What are your experiences of eBay and Gumtree? Where do you look to get a good deal?

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12 Responses to "eBay vs Gumtree – Searching for a Deal"

1 | Luke Turner

May 7th, 2010 at 2:29 am

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My alternative income stream is selling stuffs on Ebay and i can say that i earn a lot from selling on Ebay:;-

2 | Bradley Holton

May 14th, 2010 at 5:04 am

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A good site with excellent articles. Thanks for such a wonderful informative and entertaining read. Quotations are a great way to inspire you to perform at your best and to remember sage advice from the smartest minds in the world.

Regards,
Bradley Holton.

3 | SEO optimization services

June 28th, 2010 at 2:09 pm

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4 | Daniel Sharkov

June 30th, 2010 at 1:01 pm

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I have made several great deals on eBay, but overall finding a good offer can take a lot of time and efforts. Before reading that article I wasn’t known to Gumtree. I checked the site out and it really seemed like a good eBay competitor. Will give it a closer look in the next day. There definitely is a lot of potential. Thanks for sharing!

5 | Alan

July 9th, 2010 at 2:59 pm

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I cannot imagine how I’d live without eBay.

6 | Erik Doel

July 23rd, 2010 at 8:43 am

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I have been just analyzing your post it’s very well crafted, I’m exploring on the internet looking for exactly how to begin this weblog thing and your site definitely is quite impressive.

7 | David Kerr

July 29th, 2010 at 3:31 pm

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Hi no more need for Ebay / Gumtree

http://www.delboysstall.com has arrived!!

Advertise, buy, sell & trade for FREE.

Spead the word!!

8 | Heavy Duty Shredders

August 2nd, 2010 at 12:03 am

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i’ve never heard of gumtree, but will check it out based on your info

9 | Philadelphia Movers

August 2nd, 2010 at 9:01 pm

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I have never heard of Gumtree before, but this article made me want to go check it out. I usually shop and sell a lot on Ebay, so maybe I will be able to save some money now.

10 | Lucian

August 6th, 2010 at 8:04 am

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Gumtree is quite popular in UK, guys, and they have a lot of international websites. But they are struggling now to resist against more dynamic free classifieds networks, such as OLX or Adoos. OLX had a lot of funding behind, despite the fact that they are based in Buenos Aires, Argentina.

11 | sandy pramudhita

August 22nd, 2010 at 7:28 pm

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What is gumtree? i never heard about it
is it same like ebay?

12 | beats sale

August 26th, 2010 at 8:32 pm

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hmmm??? i never heard of gumtree before. im a good shopper on ebay but i think i might want to check out this gum tree

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Web Toasite is the social media and SEO blog of Kieron Hughes - a Manchester search marketing consultant with experience running SEO campaigns in a variety of sectors online.

Kieron blogs about SEO industry news, web development and advances in social media. If you wish to contact Kieron you can do so through the online contact form, or connect via the following social networking websites.