Web Toastie


Social Media and SEO Blog of a Search Marketing Consultant

10 Sep, 2009

Supersized Google

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If you check Google today you may notice things are a little different. Keeping with the simplistic look, Google have increased the size of the seach box, along with the text when you type (including suggestions). The latest post on the Google blog explains that the small changes symbolise their focus on search, and should help users to view queries much more clearly.

Google Search Bar Increased

The above image is from the Google blog.

Personally, I can’t see the changes making too much of a difference. Expanding the search box is fine, but now that the text is larger, it seems a bit too big and looks tacky.

What are your thoughts on the Google changes? Is this to cater for the ever-increasing resolutions on today’s computers? Leave your thoughts in the comments.

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10 Responses to "Supersized Google"

1 | SeoNext

September 10th, 2009 at 10:16 am

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Ya i have also noticed that their is little different.I found that google have increased the size of the search box.But i am not sure why is this so?

2 | David Reynolds

September 10th, 2009 at 10:27 am

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I think we will see an increase in long tail searches. The number of characters accepted in one line is now 55 (up from 44 in previous).

3 | Toni Anicic

September 10th, 2009 at 11:05 am

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I don’t think Google would make such a big change without extensive research and testing.

They probably draw the conclusion that this is the optimal box and font size.

4 | Pravesh Pushp

September 10th, 2009 at 11:45 am

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I checked but I cant see..

5 | Andy

September 10th, 2009 at 11:58 am

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In all honesty, I think they’re playing it for shits and giggles.

They know that their every move is scrutinized and debated on SEO forums up and down the web, so they’re making meaningless aesthetic changes just to watch the fur fly.

Either that, or it’s got some sort of usability benefit we mere mortals can’t spot.

6 | Rob

September 10th, 2009 at 12:49 pm

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According to this http://image.exct.net/lib/fefc1774726706/d/1/SearchEngines_Jan09.pdf search queries are on the increase. But I agree with Andy, it’s probably just so the homepage looks better for the interent elite who all have widescreen Macs

7 | Kieron Hughes

September 10th, 2009 at 12:58 pm

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That file is quite interesting actually Rob.
“Longer search queries, averaging searches of 5+ words in length, have increased 10 percent comparing January 2009 to January 2008.”
Quite a dramatic increase really, and could definitely be one of the main factors why Google have decided to increase the search bar. But then again, as Andy said, it could be a completely pointless change.

8 | Dave

September 11th, 2009 at 10:32 am

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Surely they’d just increase the width if it was to accomodate longer search strings, rather than up the whole size of the font?

TBH I think it looks rubbish, but hey, I have Greasemonkey installed so I just went and found this:
http://userscripts.org/scripts/show/57449

Problem solved.

9 | Atreidex

September 13th, 2009 at 3:56 pm

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I don’t like it… why they made it SO BIG?

10 | Sebastian Sanders

June 24th, 2010 at 6:52 am

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What is the best SEO Forum these days?,,~

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Web Toasite is the social media and SEO blog of Kieron Hughes - a Manchester search marketing consultant with experience running SEO campaigns in a variety of sectors online.

Kieron blogs about SEO industry news, web development and advances in social media. If you wish to contact Kieron you can do so through the online contact form, or connect via the following social networking websites.